With Christmas here and the New Year just around the corner, many business owners are worrying about how will 2013 perform after the Christmas break. Will the sales force be at full throttle come end of January? Will the Sales funnel be full?
During a well-deserved break should you worry about letting your marketing efforts from 2012 slip? Luckily, there are several ways to ensure you don’t skip a beat while you enjoy the holidays.
Here are some tips for marketing when you’re not in the office.
1 Automate Content delivery
There are services within the products that you currently use that allow you to pre-schedule the distribution of press releases, tweets, WordPress blogs and Facebook posts. Simply pick the date and time you want your content to appear, and with a few clicks it’s ready to go!
2 Mobile apps are there to assist
There’s pretty much a mobile app for anything these days, and plenty that can be downloaded to your phone or tablet to help keep things “business as usual” while you are out of the office. This includes blogging apps, Twitter, Facebook, and more. If you run out of time before you head out on holidays, you can still keep the content coming and no one will know the difference.
3 Delegate or Outsource
Enable one of your staff members to manage certain pieces of your marketing communications. If you’re used to doing most of the work yourself, why not let someone else give it a try and see what they can do with it? As long as you give them some guidelines, your client base would probably enjoy getting some viewpoint from another voice in the company.
4 Integrate your efforts
If you’ve pre-scheduled your press releases, tweets and Facebook posts, you should also have your blog ready to go as well. This means scheduling its distribution while you’re out – and then using those previously scheduled tweets and Facebook updates to promote it!
A little pre-planning combined with a readiness to take advantage of all the automated and integrated marketing tools out there will make it easy to organise marketing efforts before you take off – and help you enjoy some much-deserved time off!
The New Year will be here in just under a month and it’s time to get your 2013 marketing strategy ready.
As well as looking forward, it’s also time to look back. Developing your strategy is a two-step process: reviewing your 2012 successes, and planning ahead for next year.
If you need assistance to get through these steps to get a solid plan in place and start the New Year with a bang. (Call me on 03 86691162 or email at email@example.com)
Christmas can be chaotic, which is why it’s important to plan and get ahead now. You don’t want to waste January playing catch-up when you could be using that time to get ahead of the competition with great content, events and campaigns. Let’s get you started in 2013 with a strong, strategic marketing push!
If you’re looking for a fast start to 2013,
December and January would be a good time to have someone improve your marketing collateral – your white papers, case studies, blogs and video scripts.
December and January would be a good time to have someone plan and prepare for your 2013 marketing campaigns.
December and January would be a good time to have someone put in the marketing bank some content ready for 2013.
No one knows your company better than you. The problems you solve, the solutions you deliver, the unique edge you have over your competitors. But writing, designing and planning those marketing thoughts into compelling marketing can be exasperating work. And agonising over the right composition (so your communication works well) can take hours of time you simply don’t have.
But I do.
I can turn your 2013 ideas into measurable and actionable tasks ready for the New Year, all in a way that makes good business sense to attract prospects and retain clients.
All you have to do is tell me what you’d like to implement.
How does it work?
We have a brief discussion about the key messages you’d like covered. We review a series of questions, and then I send you the plan for getting you ready for a running start at 2013.