How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment

A great post from HubSpot’s Inbound Marketing Blog.

 Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. Sales calls ImageMarketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t you think it’s high time we stopped all this childish name-calling?

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