How do you avoid “writer’s block” when your mind goes blank and you can’t think of a single thing worthy to say and your frustration level peaks?
I have put together a list of 10 popular business blog posts to get you started:
1. Customer success stories.
A most effective type of blog post is to highlight your client success stories. As you are putting the spotlight on a client, giving them extra publicity and visibility, you are also providing social proof that your product or service works.
2. Educate Your Clients.
Many business owners implicitly understand that in order to effectively sell a product or service, the customer needs to be educated. Oftentimes our prospects don’t even understand why they need our products or services.
It is therefore appropriate to provide education for your prospects. This is incredibly important. Care must be taken so that you don’t use a “hard-sell” approach and push your prospects into making a purchase. Also then, if you help your prospects understand why your product and service is so valuable and what problems it will solve for them, your battle is half-won.
3. Information about new products/services.
If your company launches a new product and/or service, use your blog as an announcement service to give your audience a sneak preview. In addition, you can generate additional excitement by offering beta testing, focus groups and surveys that will help keep your audience engaged in the launch process.
4. Relevant news from your industry.
You can positively position yourself as an industry leader by linking important and relevant news stories from your industry. If you find any pieces of news that is interesting or would benefit your audience, then make sure to offer the news-story along with your own commentary and opinion.
5. Elicit feedback from customers.
As a business owner, you will want to generate trustworthy feedback from your clients about your products and/or services.
The feedback that your clients provide can either be pulled straight from their comments or from surveys and blog polling services. This type of feedback can be an invaluable resource for your business and help move it from good to great.
6. “Warning” Posts.
Every so often, it is appropriate to help your prospects understand “what they need to watch out for” in your particular industry. This again, positions you as an expert and helps build trust with your prospects. For instance, the Service manager could write a blog post entitled, “Beware of the carcinogenic effects of this Ink.” This would let your prospects know that you provide high level training on safely handling Inks and you care for your clients health.
7. Industry tips and tutorials.
Your blog should provide your clients and prospects with valuable tips and strategies that they can put to immediate use. For instance, if you coding and identification solutions then make sure to provide your audience with plenty of marking & labelling ideas and tips that will encourage them to keep coming back to your blog for the latest labelling strategies. This of course positions you as an expert by providing your audience with industry tips and tutorials.
8. Upcoming events from your business.
If you’re having a huge, sale, then post it on your blog. If you’re hosting an online webinar, then post it on your blog. Whenever you plan to have an upcoming event, make sure to let your audience know.
9. Related interests.
If you sell Networks, you should blog about Networks. If you own a business consultancy, you should blog about the success’ you have had. It’s important to reveal to your clients that you are a real person with similar interests to theirs. As long as your personal blog posts are directly related to your product and/or service, you will find these posts to be an invaluable way to connect.
10. Product, service, or process explanations and stories.
If you own a product or service that needs further explanation, then share this explanation on your blog. Your clients will appreciate tutorials, stories and explanations about how to best use your product and services.
So, the next time that you are struggling to come up with a business blog topic, keep these 10 tips in mind.