increasingly strives to become one-to-one with prospects, assisted by solutions like ‘Marketing Automation’ that will ‘collect’ and ‘solicit’ the ‘Big Data’ about us to serve up more personalised offers and
experiences, the lines between the two marketing segments of B2B and B2C are becoming so increasingly blurred now that it’s hard to differentiate between the two anymore. This is a more personalised experience that we can give the individual on our website to allow access relevant content. This creates an emotional Human
2 Human (H2H) relationship that cannot occur with a business that does not have emotion.