How do you get better sales and marketing insight?

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Here are 5 to answer.

  1. Do you ensure you focus on and follow your hottest prospects?
  2. Do you know which people and companies are coming to your website?
  3. How do you gauge a prospects interest? Do you follow the prospect behavior on your website?
  4. In your interaction with prospects, either individually or through lists are you utilising and sending traceable emails?
  5. How accessible is the information on your prospect activity? Can you get instant updates wherever you are?

Millan is a specialised marketing consulting agency and Marketing Automation provider serving marketing professionals in fast-paced business-to-business organisations who seek an easier and more effective way to drive revenue, to follow the buyer cycle and create better Sales Qualified Leads.

Learn more at:-
www.millan.com.au
(03) 86691162
info@millan.com.au

Have you forgotten to build your 2013 Marketing Strategy?

It is now half way through January.
Have you forgotten to build your 2013 Marketing Strategy?

Do you need marketing automation?

[Checklist for Marketing Automation ]

Content marketing is so passé! And 2012

Yes I am being Harsh.

BUT! Let me ask. When is your next major event?

I know some of you have events coming up in April, May where you will be spending $1,000’s on your stand plus labor.

So how is your lead generation going?

What do you have organised in the next few months to lead your prospects in?

As we look forward, it’s also time to review, proactively, that our developing strategy is in step with our objectives and we are planning ahead for a successful event.

Can you do it all yourself?  NO.

Event management can be chaotic, which is why it’s important to plan and get ahead now. You don’t want to waste January playing catch-up when you could be using that time to get ahead of the competition with great content, engagement and information. Let’s get you started in 2013 with a strong, strategic marketing push for that event that is coming at you like a road train!

HOW?

Companies use marketing automation to solve some of the biggest problems in marketing; it helps them organize their online marketing efforts, generate high quality leads, and turn those leads into sales. How by MEASURING what is happening with their marketing efforts.

Companies that get maximum value from marketing automation often use it to address these challenges:

       The need for sales and marketing reports that provide data for analysis, planning, and determination of ROI.

       The need to simplify the management and coordination of activities, such as marketing campaigns, channel management, reporting, and analytics.

       The need to manage and coordinate multiple point tools such as email and webinar management applications, and/or the need to integrate such tools with contact management and CRM platforms and programs.

       The need to manage lead generation, lead nurturing, and the transfer of leads to sales in an organized, time-sensitive manner that enhances conversion and closing rates.

       The need to use time strategically: e.g., reduce the time needed to create and deploy campaigns, or respond to sales-ready leads in real time.

If you’re thinking about the success of that event in May. It is NOW time to investigate marketing automation, our Checklist for Marketing Automation will help you determine which features might be must-haves…and which might be unnecessary for your organisation and your unique marketing needs.

And if you’d like help determining whether marketing automation is right for your organization, contact us for more information.

If you need assistance to get through these steps to get a solid plan in place and get that running start for 2013 with a bang. (Call me [Richard Brearley] on 0401711959 or email at info@millan.com.au)

Is your marketing ready for 2013?

If you’re looking for a fast start to 2013,

December and January would be a good time to have someone improve your marketing collateral – your white papers, case studies, blogs and video scripts.

December and January would be a good time to have someone plan and prepare for your 2013 marketing campaigns.

December and January would be a good time to have someone put in the marketing bank some content ready for 2013.

No one knows your company better than you. The problems you solve, the solutions you deliver, the unique edge you have over your competitors. But writing, designing and planning those marketing thoughts into compelling marketing can be exasperating work. And agonising over the right composition (so your communication works well) can take hours of time you simply don’t have.

But I do.

I can turn your 2013 ideas into measurable and actionable tasks ready for the New Year, all in a way that makes good business sense to attract prospects and retain clients.

All you have to do is tell me what you’d like to implement.

How does it work?

We have a brief discussion about the key messages you’d like covered. We review a series of questions, and then I send you the plan for getting you ready for a running start at 2013.

Richard Brearley

(03) 8669-1162
0401 711959
www.millan.com.au

Millan

Imagine how your business will grow !!!

You can now have your very on on-call Marketing Expert!!!

That’s right, with this Millan Offer you can have your very own Marketing Expert, ON CALL!

 Have you ever wished you had a trusted marketing advisor to run ideas by, get insight, accountability or advice without the commitment of hiring someone full time?
Well Now You Do!!
For the very first time we are offering “Call-a-Marketing-Expert” Packages for business owners like you who aren’t quite ready for a full time consultant or Marketing staff but need help sometimes!

Get advice, recommendations and tips on:

Marketing campaigns (Which ones are you going to dedicate resources to?)
The best places to advertise (Are trade magazines still in your tool box)
Networking tips and ideas (Which groups should you belong to?)
Public relations ideas and advice (How do you get those advertorials?)
Pricing strategies (Are you leaving money on the table?)
Messaging and branding (Will it match your USP?)
Social media strategies (What are you going to talk about?)
Website and blogging advice (What content best suits your ideal client)
Sales strategies (What is a SQL?)
Accountability (Marketing Sales handover)
As well as any other marketing questions you have!

This is a big deal!!!

Use promotional code “Smart Marketer” to take advantage of this very special offer.

Are You Ready To Make More Money???